B2B Tech Marketing

Fractional Marketing Teams Produce Leads

B2B Tech Marketing

Most B2B tech companies (startups, MSPs, VARs, SIs, etc.) don’t have the budget to hire a top-flight marketer. This is why they’re turning to fractional b2b tech marketing teams to produce more leads,

When B2B tech firms hire someone to do their marketing their skills are limited and they require close supervision. In the end, they don’t produce any tangible difference in the business and they wonder why they spent the money.

The reality is marketing is a team sport. It’s highly unlikely you’re going to find one person that can do everything you need. If you look at larger B2B tech companies you’ll find their teams have people with specific roles.

How do you hire a team, when you only have the budget for one person? That’s the problem solved by fractional marketing teams.

Strategy

Develop strategies to position your brand, create awareness and generate leads that turn into opportunities and accelerate revenue.

Assessment
Plan Development
Messaging Frameworks
Buyer's Journey Mapping

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Inbound

Build awareness, attract and nurture leads into qualified prospects.

Website Development
Search Engine Optimization
Anonymous Lead Tracking
Content Development
Landing Pages
Influencers

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Outbound

Turn warm leads into opportunities by effectively engaging your audience.

Social Media
Email Marketing
Media Relations
Online Advertising
Event Management

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Branding

Develop a strong identity that personifies your company's vision, mission and culture.

Company & Product Naming
Logos, Taglines, & Colors
Brand Guidelines

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We’ll build b2b tech marketing from the ground up (name, logo, messaging, etc.) or take on specific projects (i.e., demand generation or influencer development).
We tailor programs to meet your budget and needs.