B2B Tech Marketing
Most B2B tech companies (startups, MSPs, VARs, SIs, etc.) don’t have the budget to hire a top-flight marketer. This is why they’re turning to fractional b2b tech marketing teams to produce more leads,
When B2B tech firms hire someone to do their marketing their skills are limited and they require close supervision. In the end, they don’t produce any tangible difference in the business and they wonder why they spent the money.
The reality is marketing is a team sport. It’s highly unlikely you’re going to find one person that can do everything you need. If you look at larger B2B tech companies you’ll find their teams have people with specific roles.
How do you hire a team, when you only have the budget for one person? That’s the problem solved by fractional marketing teams.