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B2B Branding

Naming, Logos, and Guidelines

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Company & Product Naming

Naming a B2B tech company or product is an important decision that can impact the success of the brand. Key considerations include:

  1. Brand Recognition
  2. Differentiation
  3. Intellectual Property
  4. International Considerations
  5. Domain Name Availability
  6. Future Growth

The name of a B2B tech company or product is an essential aspect of branding it’s important for companies to carefully consider and choose a name that aligns with their vision and goals.

Sizyl leadership has named many successful B2B tech companies and products and we can guide you to a good long term decision.


Name & Logo

Logos & Colors, & Taglines

Logos, colors, and taglines are all important components of brand identity because they help to visually and verbally communicate a brand’s unique personality, values, and positioning. 

A well-designed logo can instantly communicate a brand’s core values and personality. 

Different colors evoke different emotions and feelings, so choosing colors that align with a brand’s personality and positioning is essential. 

A well-crafted tagline can help to differentiate your brand from its competitors and communicate its unique value to customers. 

Taken together, logos, colors, and taglines can help to create a cohesive and memorable brand identity that resonates with customers.

Sizyl can help you develop these brand elements and help you build a solid and recognizable identity that establishes trust and loyalty with your target audience.

Brand Standards & Guidelines

Brand standards are essential to B2B tech companies because they help to establish consistency, credibility, efficiency, and differentiation. Following brand standards help you protect this valuable IP.

By following established brand standards, B2B tech companies can build a solid and recognizable brand identity that resonates with customers and helps to drive business success.

Sizyl can help you develop standards and guidelines that can be used across your organization effectively.

B2B Brand Identity

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