B2B Inbound Marketing
Attract Your Target Audience
B2B Inbound Marketing
Are you a technology company struggling with B2B inbound marketing? If so, then you’re not alone.
Start-ups, MSPs, SIs, VARs, and other B2B tech companies face similar challenges when promoting their services and generating leads – but this doesn’t mean success is out of reach!
B2B inbound marketing can help your business stand out, and Sizyl is uniquely positioned to assist.
A B2B company’s website serves as the first point of contact for potential customers – it must be attention-grabbing, informative, and organized to achieve its goals. Your website is a core part of any B2B inbound marketing strategy.
Your target audience will be 40% to 70% through their buying process before engaging a salesperson. Your website is crucial in attracting and nurturing interest in the early stages of the buyer’s journey.
When a prospect lands on your website, they will spend three seconds determining if they’re in the right place and another three deciding if they want to learn more. Will your website encourage them to consider you or chase them away?
Sizyl can help you build a website that engages prospects, gains their trust, and nurtures their interest.
Search Engine Optimzation
When your target audience looks for a new solution, will they find you? Generating awareness is a core part of any B2B inbound marketing strategy. If the prospect can’t find your business listing or website, you’re out of the game in the first inning.
Outranking larger B2B tech companies with established positions and in-house expertise is a fool’s game. Success requires a highly targeted approach and a deep understanding of where the playing field is in your favor.
Sizyl’s deep knowledge of search allows us to target your audience and drive meaningful traffic to your site without investing years of painful head-butting with the big guys.
We know how to pick our spots to get the biggest bang for our client’s dollar.
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Anonymous Lead Tracking
Do you know who is visiting your website? Are you content with waiting for visitors to raise their hands before taking action? If you’re not, then anonymous lead tracking is for you.
Anonymous lead tracking does a reverse look-up of the visitor’s IP address allowing you to uncover the company and location where the visitor originates. You can also see the pages they visit, so you know their interests.
With this information, your salespeople can target the right companies at the right time and streamline their selling efforts.
Content marketing is a powerful tool for B2B inbound marketing helping attract prospects, establish credibility, generate and nurture leads, and build brand awareness. This is why content is king in the B2B marketing world.
B2B prospects spend the early stages of their journey self-educating. Creating content that positions your company as a thought leader gains their trust.
Content comes in many forms (ebooks, white papers, videos, podcasts, infographics, etc.) and when developed properly it becomes a currency that can be used in exchange for the prospect’s contact information.
Sizyl has the domain expertise, copywriting, and design skills to develop premium content that positions you as a thought leader and drives conversions on your website.
Landing pages are essential to B2B inbound marketing because they provide a focused experience designed around a specific offer. These pages encourage visitors to take action and are optimized for conversion.
By aligning your message with the visitor’s interests, you can increase the chances of converting them into a lead.
B2B content landing pages are designed around an exchange of information. The visitors complete a form in exchange for the offer.
This makes it easy to track and measure success. By analyzing the data collected from landing pages, you can make informed decisions about optimizing your marketing campaigns for better results.
Every industry has influencers, and B2B technology is no different. The key is learning how to identify a B2B influencers, recruit their support, and then use it to reach your target audience.
Smart companies take a disciplined approach to identifying the leading voices in their industry. They then develop a strategy to influence the influencer.
Unlike B2C, many B2B influencers aren’t looking to be paid, and they can be the most cost-effective path to reaching your audience. B2B influencers can also shorten the time needed to build credibility in your industry.
B2B influencers should be a core part of your B2B inbound marketing strategy. Sizyl can identify and recruit B2B influencers to help you build credibility, reach a broader audience, and amplify your message.